MD5311: Post 6 – EP Audience & Market Research

Labels

As I am a solo artist and do most things on my own, to further my development and to help me share my music, I think I would need (and want) to sign to a small label.

Below are some of the labels across the UK. They are either Christian labels, or labels which promote secular music as well as Christian, but are run by a group of Christians. This is important to me, as I believe in a lot of the values at the heart of these labels and I know I would be supported, encouraged and moulded in the best way possible through these labels.

Integrity Music | 226,143 YouTube Subscribers | 15.7k Instagram Followers

http://integritymusic.com

  • UK office in Eastbourne.

 

Capitol CMG (Christian Music Group) – based in US | 63,515 YouTube Subscribers | 5,181 Instagram Followers

http://capitolchristianmusicgroup.com

 

Bespoke Records | 114 YouTube Subscribers | 903 Instagram Followers

http://www.bespokerecords.com

‘We are an indie label with bite, fighting to change the music industry from the inside out. Bespoke is about doing things differently- based on the values of championing killer art and valuing creatives above their creative product.’

  • Based in Brighton, UK

 

Running Club Records | 282 Instagram Followers

http://runningclubrecords.com

  • Brighton-based label for new worship music in the UK.
  • We aim to be the most collaborative label possible, building relationships with artists and their audiences (i.e you) which truly add value to their music lives through a mixture of mutual courage, transparency, creativity and empowerment.

 

The Amen Collective | 280 Instagram Followers

https://theamencollective.com

 

7Core Music | 73 YouTube Subscribers | 160 Instagram Followers

http://www.7coremusic.com

  • UK based Indie record label promoting Alternative Christian Music

 

The two labels which caught my eye and that I would want to work with, are Bespoke Records and Running Club Records, particularly Bespoke. They are smaller labels and very aware of what’s current and how to work well with artists. The artists already under Bespoke are creative and pushing the boundaries of Christian music merging a line between that and secular music. Some of these artists include:

Lydia Evangeline – 8,694 monthly Spotify listeners

Josh Gauton – 6,805 monthly Spotify listeners

Bailey – 49,740 monthly Spotify listeners

I wouldn’t approach a label like this just yet as I don’t believe I have pushed myself enough on my own. I think it’s valuable learning production techniques and more about the industry yourself, before going to a label. I would take this step when I have had more time to put into writing and producing more songs that I am particularly happy with and would feel confident showing a label.

 

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MD5311: Post 5 – EP Audience & Market Research

Radio Shows

There are a couple of radio shows across the UK with a particular focus on upcoming Christian artists as well as some small secular radio stations:

UCB Undiscovered show:

https://www.ucb.co.uk/undiscovered

  • ‘An emphasis on independent and emerging talent from the UK and beyond’
  • Easy link to submit music through website

Premier Christian Radio Unsigned

https://www.premierchristianradio.com/Shows/Saturday/Unsigned

  • ‘Giving a platform to unsigned Christian artists out there’
  • Clear instructions on how to send in submission for unsigned show

BBC Music Introducing in the West

https://www.bbc.co.uk/programmes/p012bzts

  • Supporting unsigned, undiscovered and under the radar artists in the West of England.’
  • Easy to upload tracks through BCC introducing section of website

BBC Music Introducing in the West Midlands

https://www.bbc.co.uk/programmes/p001d7ry

 If I were to submit my tracks for radio, I would need to ensure they were shorter than they currently are to align with radio regulations. Thankfully, the two tracks on my EP could both be edited easily and made slightly shorter qualifying for the 3-3 ½ minute mark.

If I had to pick a radio station to submit my music to, I would try the BBC Introducing shows first as I believe the two tracks I have created are more secularly driven and would sit better among their repertoire. This would also give me a larger audience network more varied in age, and it would not restrict myself to the much smaller numbers of Christian radio listeners.

MD5311: Post 4 – EP Audience & Market Research

Blogs/Websites

 

RELEVANT Magazine (US) | 61.7k Instagram Followers

https://relevantmagazine.com

‘The leading platform covering the intersection of faith, life and culture.’

  • As part of their site, they post album reviews, top tracks and information on different artists

 

The Good Christian Music Blog (UK) | 3,990 Instagram Followers

https://www.thegoodchristianmusicblog.com

‘Creating a space which encourages creativity, giving artists a platform to reach listeners and giving fans a place to find new music. Anyone who is making music worth sharing should be heard, and given the same chance as the large, already established artists.’

  • The ‘Music’ section of their website promotes over 38 different genres of Christian music. I think I would fit into their experimental, pop and worship
  • As part of their website, they have a very easy way of sending in music for them to feature. This makes it easily accessible to smaller artists like me who are just starting out.

 

Gospel Hydration (UK) | 1,811 Instagram Followers

http://www.gospelhydration.com

‘An audio-visual music blog which showcases the best of Christian contemporary music. We are an independent music platform promoting a range of music including: experimental hip-hop, indie, pop, worship and deep house.’

  • Very clear on how you can submit music to them through email

 

We Are Chapel (UK) | 887 Instagram Followers

http://www.wearechapel.com

‘A group of creatives with a mission to tell real, compelling stories of everyday people who are doing their best to make use of what God has given them.’

  • Featuring Christian artists from across the UK – reviews, interviews and acoustic sessions

 

Spotify For Life

http://www.spotifyforlife.com

‘A free service to offer you and your friends great tips for Christian playlists and artists on Spotify’

  • They have all the music categorised into over 22 different genres – The genre I think would be most relevant to my music is the Pop/Chill/Alternative genre of their website.
  • You can also create your own worship playlist and share it with them through their website – a good way to promote unknown, undiscovered artists and your own songs

 

Louder Than The Music

http://www.louderthanthemusic.com

‘All the latest Christian music news, reviews, releases and charts.’

 

Free CCM (US)

freeccm.com

‘FreeCCM is a Christian music site bringing you some of the brightest and best artists in Christian music and up and coming talent’

 

My first step would be to submit some music to The Good Christian Music blog. My music would be positioned with others like it in its specific genre, which could be beneficial as the fans who already like those genres could then hear my music. This blog also releases Spotify playlists of certain genres which would help my music be heard by more people.

I would also approach We Are Chapel about my music. A friend Benjamin Torrens featured on their website with his debut EP which has a very similar ethos to mine. They filmed one of his songs in a beautiful setting local to him and interviewed him. They are clearly very specific with who they feature on their website as there aren’t tens of people, however, you’re encouraged if you do as you are alongside some very other talented artists. Viewers of the website also know the standard already set by the other artists, so hopefully already expect a lot from you and would be excited about any new music.

MD5311: Post 3 – EP Audience & Market Research

Festivals

It will be important to start performing to crowds who aren’t just made up of my friends. There are a few Christian festivals with opportunities to play a live set in a chilled café setting vibe such as New Wine, Soul Survivor, New Day and David’s Tent.

However, there are also some music festivals which would help me introduce myself as an artist, particularly the secular ‘Great Escape Festival’ in Brighton featuring up and coming artists. A friend, Megan Lara Mae who sits in a similar genre to the aspiring one of my EP, will be performing there this year. Wychwood, however, would be a good first step in regards to a more local, secular festival, as it’s quite easy to successfully apply to play on one of their smaller stages.

  • Wychwood (Cheltenham) | Wychwood FM Stage – over 100 acts performing across 4 stages
  • Greenbelt (Northamptonshire) | Either as part of their music line up, or worship & spirituality line up – a festival of arts, faith and justice with a Christian ethos – musicians don’t have to be Christian Artists
  • The great escape festival (Brighton) | Performance Spot (smaller stages) – showcases over 400 up and coming artists from all over the world
  • New Day (Norfolk) | The lounge – an annual Christian youth festival (ages 12-19) – The Lounge is a chilled live music venue at the festival
  • Creation Fest (Cornwall) – A free to attend Christian Music Festival – Over 50 Christian artists across 6 stages
  • Spring Harvest – Christian teaching and worship festival
  • Soul Survivor – Large Youth Worship Festival – Café’s with live music
  • New Wine United – Large Christian family festival – live music at various venues across the festival

MD5311: Post 2 – EP Audience & Market Research

Potential Audiences

To help me share my music with others, there are some friends I know in different areas of the UK who have a following of their own, which I could ask to support the release of my EP.

Megan Lara Mae – Brighton/Birmingham – Artist – 1,407 Instagram followers

Benjamin Torrens – Bournemouth/Cheltenham – Artist – 895 Instagram Followers

Seraphina Neville – London/Birmingham – Photographer – 813 Instagram Followers

Toby Gamston – Cheltenham – Creative – 2,395 Instagram Followers

Jessie Herbert – Falmouth – Creative – 9,530 Instagram Followers

Joth Taylor – Brighton/Exeter – Musician – 535 Followers

There are other churches across the UK which are at the heart of a lot of different creative communities of Christians/potential audiences. I could contact my friends who have established friendship groups within these churches to also help promote my music through Social Media and word of mouth.

Some of these locations include:

  • London
  • Brighton
  • Birmingham
  • Manchester
  • Winchester
  • Chester
  • Oxford
  • Bristol

I think this is one of the main ways, I’ll be sharing my music at the start, as it’s accessibly using links I already have with people.

MD5311: Post 1 – EP Audience & Market Research

To start my research, I want to try and form an idea of what kind of artist I am/want to be. Although I am heavily influenced by my Christian faith, I don’t want to restrict myself just to the Contemporary Christian Music genre. I think I can also slot into the alternative-pop, chilled, ambient sphere of secular music and blur the line between secular and Christian music.

Firstly, I want to work out what links/opportunities I already have to establish a fan base and put my name out there more as an artist.

I know all of the Christian artists I know through church networks. Locally, Trinity Cheltenham, the large church I attend in Cheltenham has introduced me to people within the industry which could be beneficial.

Andy Baker (musician at Trinity) runs the Resound Media group:

  • Sound Consultancy – Artist Development
  • Storm 5 Management – Music Management
  • Rocket Fuel – Fan – funding for artists

He runs a recording studio in Gloucestershire and has works with artists such as Philippa Hanna a well-known female Christian artist.

Locally, in Cheltenham, there are a few small opportunities/live opportunities to begin performing and sharing my music that way. I think these would be important in establishing a good core of loyal fans/supporters who know me well.

  • Trinity – Summer Nights – In the summer, as a church, Trinity have live music and food for anyone to go to
  • School House Café – my friends at School House are always running different events which they sometimes want live music for

MD5319: SM2 Blog Task 6 – Simultaneous performance between locations

Task: Collaborate with others to create and perform a short piece of music (3-5 mins) utilising concepts/tools discussed in the remote locations session.

Group: Rosie Mountjoy & Ophelia Neville

For this task, Rosie and I decided to use FaceTime as our way of creating a piece of music between two different locations. We decided to cover ‘Bad Romance’ with Rosie singing in her house and myself playing the keys in my house.

We Facetimed each other’s mac’s, so we could use Quicktime Player to screen record our video whilst also capturing the audio. However, after a couple of tries, we discovered there was a huge issue with latency and various parts of the audio cutting in and out. For example, at times I could hear myself playing keys, but I could only hear the first word of each line Rosie was singing. This made it extremely difficult to play simultaneously and in time with one another.

We did try a few times to solve the problem, but decided it was too much of a temperamental system to create a succesful simultaneous performance.

Here is the video of our final attempt:

There are a few other ways in which we could try the same concept, i.e. Skype, however, there will always be the factor of latency between participants.